//DiscoverAd™ Video Monetization
DiscoverAd™ is a recommended advertising solution that creates a new and incremental revenue stream for video publishers, by displaying sponsored messages as part of the ViDiscovery™ recommendation system.
The same predictive technologies that Taboola applies to the videos are also applied to the ads.
DiscoverAd sponsored messages are complementary to existing ad units and other revenue sources of the publisher, as the viewer choose to view and interact with the DiscoverAd sponosred messages after loosing interest or finish viewing the original video. The viewer choose to view and interact with the sponsored messages as the next thing to watch, and therefore the revenues from the DiscoverAd sponosred messages are on top of any other revenue sources of the publisher.
Go beyond pre-rolls, post-rolls, mid-rolls and engage your viewers with personalized, relevant and interesting sponsored messages that they choose to view.
DiscoverAd presents the ads to viewers as part of the recommendation list, as standalone units that are marked as sponsored. The ads are targeted to the right viewer, based on the context of the video and the viewers’ characteristics. The advanced targeting capabilities that Taboola is able to achieve through the use of its predictive technologies, result in higher click-through rates, greater conversion rates, and better user engagement statistics.
DiscoverAd™ offers 4 types of opportunities for marketers:
- In-stream video ad - During a video, the viewer can select to view the recommended sponsored video as the next thing to watch.
- Post-roll video ad - After the video ends or when the video stops, the viewer can select to view the recommended sponsored video as the next thing to watch.
- Companion text ad – During a video or when the video ends, the viewer can select to check out the recommended Companion Text Ad - Sponsored link, as the next thing to do. Upon click the viewer will be directed to the click-through URL.
- Interactive flash ad - During a video or when the video ends, the viewer can select to view the recommended Interactive Flash Ad.
User friendly - Invitation based
DiscoverAd™ sponsored messages are presented to viewers as part of the recommendation list and the viewer choose whether to interact and click on the sponsored messages.
DiscoverAd™ has the recipe for success with online video advertising: creating a user-friendly, engaging, interesting opportunity for marketers to target sponsored messages that viewers will find relevant to them.
Publishers see two main sources of revenue:
- Incremental revenue.Taboola's ViDiscovery™ dramatically increases total video views. Publishers benefit from significant increase in incremental revenue from their videos (from existing ad units such as pre rolls).
- DiscoverAd™ revenue. Sponsored messages that are uniquely matched and personalized for viewers.
Who sells the ads on DiscoverAd™?
- Taboola’s network - Multiple advertisers and advertising partners are ready to run ads for our publishers.
- Publisher’s network - Publishers that prefer to sell their own ad inventory may do so.
Important features of DiscoverAd™:
- Brand safe – Sponsored messages are not part of a video. They are offered as stand alone recommendations that viewers choose to see as the next thing with no direct association to any other video content. In addition, Taboola’s technology guarantees that sponsored messages are associated with brand safe content.
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Targeted – Taboola matches viewers with content – one viewer at a time. Sponsored messages are delivered using breakthrough matching that focuses on video context and also on the viewers’ patterns and characteristics. Advertisers can target their messages based Geo tarrgeting, Contextual, Audiance segmentation and/or Behavioral - viewing patterns.
- User friendly – Viewers choose to interact with the sponsored messages. Engagement occurs because viewers receive messages that are right for them.
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Advanced reporting – The Advertisers Console™ is an online reporting interface that provides advertisers with a comprehensive analysis of their campaign performance, ad comparison and engagement of viewers with their ads.
If you are interested in becoming a Taboola’s ViDiscovery™ Powered Publisher, please click here to contact us today!
If you are an advertiser interested in advertising through ViDiscovery™ , please click here to contact our sales team today!