Taboola anonymously studies viewers dynamics and interactions with the videos and the recommendation solution on our publishers websites, and then utilizes this aggregated knowledge base to match every viewer with the most fitting video or text ad, and provides publishers and advertisers with one of the most comprehensive real time video analysis and reporting platform. The DiscoverAd Advertiser Console™.

The Advertiser Console provides advertisers with an advanced reporting interface that offers real-time analysis of your campaign metrics, viewers engagement with your ads, and more advanced statistics for your marketing campaign.

DiscoverAd Advertisers Console:

• Generates detailed statistics about your ad campaign, video ad views, text ad clicks, video viewing patterns, and viewer segmentations.

• Provides video advertisers with real-time video engagement monitoring.

• Is a self-learning module that provides suggestions on how to improve the video ad viewing experience.